Design Against Crime's new campaign to define Socially Responsive Design (as opposed to "responsible"). The campaign centers around a site where examples of projects that could be SRvD are posted and then discussed. As you navigate further into the site the definition of SRvD becomes more clear, as does the identity. It also draws from neon signs, as the site is putting the example projects "up in lights".

The website is going to be launched around christmas, check back for updates.

The Potters' Guild of Frederick required an identity that could simply and cheaply be used across a variety of mediums. The mark can be used on postcards, posters, bags, aprons, t-shirts, and blimps. The simple strip adapts to almost any sort of situation that it would be needed in.

After 2 years of reserach, the William fashion label introduces their line of neighborhood t-shirts. Trying to break free from the generic neighborhood shirt, these shirts are made with an actual piece of the community, the grass. They are lovingly stained by running and sliding in the grass over and over in the parks of neighborhoods across the world.

At the moment William's line includes parks from London and New York, hoping to expand to Tokyo, Paris, and Detroit in the near future.

The lookbook for William's new line of t-shirts. William needed to visually explain how the t-shirts were made. The lookbook takes you through the process of creating their unique line of hand stained shirts, as well as showing you examples of shirts from our current cities of operation London and New York.

The book borrows from the shirts in being stained itself by diagonal green bars overlayed at random throughout the book. The book is printed through a traditional 4-color process and then the bars are added as a fifth color, laying over whatever content happens to be underneath. Some pages receive no stain, others recieve multiple.

Olivia asked me to create something nice and warm, but classy for her handmade bikinis. The identity scheme bands across the media that it is placed on. It can be placed on business cards, ads, postcards, and posters.

Final project for my MA at Central Saint Martins. It is a project about the how we track weather, the rain in particular. For a 4 week period the rain was measured by the actions that make up my life.

The final presentation takes the form of a series of 12 books. Each book folds out to create a perfect circle. The books form concentric circles, the largest being 1.75 meters across.

You can learn all about it here.