Air Company
Strategy, Interactive Design, Art Direction
Rootine is a cellular health company that uses biometric testing to optimize a nutritional supplement plan that is unique to you. The rebrand wanted to move away from feeling like just data and create a world around the optimized self.
We created a brand that reflected and celebrated their science-led approach to personal nutrition and helped establish them in a new market category: cellular nutrition. The visual language is inspired by cells, data, and their unique microbead product.
Done at XXIX
Team: Flick Eriksson, Maria Sieradzki, Devon Merlette,
Dev: Sanctuary Computer
Air Company
Strategy, Interactive Design, Art Direction
Rootine is a cellular health company that uses biometric testing to optimize a nutritional supplement plan that is unique to you. The rebrand wanted to move away from feeling like just data and create a world around the optimized self.
We created a brand that reflected and celebrated their science-led approach to personal nutrition and helped establish them in a new market category: cellular nutrition. The visual language is inspired by cells, data, and their unique microbead product.
Done at XXIX
Team: Flick Eriksson, Maria Sieradzki, Devon Merlette,
Dev: Sanctuary Computer
Air Company
Strategy, Interactive Design, Art Direction
Rootine is a cellular health company that uses biometric testing to optimize a nutritional supplement plan that is unique to you. The rebrand wanted to move away from feeling like just data and create a world around the optimized self.
We created a brand that reflected and celebrated their science-led approach to personal nutrition and helped establish them in a new market category: cellular nutrition. The visual language is inspired by cells, data, and their unique microbead product.
Done at XXIX
Team: Flick Eriksson, Maria Sieradzki, Devon Merlette,
Dev: Sanctuary Computer