Rootine

Brand, Interactive Design, Product Design

Rootine

Brand, Interactive Design, Product Design

Rootine is a cellular health company that uses biometric testing to optimize a nutritional supplement plan that is unique to you. The rebrand wanted to move away from feeling like just data and create a world around the optimized self.

We created a brand that reflected and celebrated their science-led approach to personal nutrition and helped establish them in a new market category: cellular nutrition. The visual language is inspired by cells, data, and their unique microbead product.

Done at XXIX


Team: Flick Eriksson, Maria Sieradzki, Devon Merlette,


Dev: Sanctuary Computer

image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake

Rootine

Brand, Interactive Design, Product Design

Rootine is a cellular health company that uses biometric testing to optimize a nutritional supplement plan that is unique to you. The rebrand wanted to move away from feeling like just data and create a world around the optimized self.

We created a brand that reflected and celebrated their science-led approach to personal nutrition and helped establish them in a new market category: cellular nutrition. The visual language is inspired by cells, data, and their unique microbead product.

Done at XXIX


Team: Flick Eriksson, Maria Sieradzki, Devon Merlette,


Dev: Sanctuary Computer

image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake
image of a man in a lake